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WE Communications builds out corporate offering with Hopscotch Consulting acquisition

WE Communications builds out corporate offering with Hopscotch Consulting acquisition

WE Communications (WE), a global independent integrated communications agency, has acquired social impact and behaviour change agency, Hopscotch Consulting. This acquisition further accelerates WE’s capabilities in advising brands to take bold action on social and economic issues and matters of brand reputation and responsible governance.

Assessing emotional states and intensity in a text

Assessing emotional states and intensity in a text

That what we read in our feeds triggers emotions is nothing new. But what kind of emotions and how intense are they? And what impact could this have on the media climate? Mynewsdesk is evaluating the possibilities of using AI within the communications industry.

Her Majesty The Queen

PRCA Statement on Her Majesty The Queen

The Public Relations and Communications Association (PRCA) has issued the following statement to mark the passing of Her Majesty The Queen.

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The PRCA is the world’s largest professional PR association, representing more than 35,000 PR professionals in 82 countries worldwide. Our mission is to create a more professional, ethical, and prosperous global PR industry.

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