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Value of PR

Business Leaders’ Perception of PR & Communications Soars

The Public Relations and Communications Association (PRCA), the world’s largest and most influential PR professional body, has today published a new study that highlights the important role communications teams played in helping businesses navigate through the uncertainty of the last two years, including Brexit, the Coronavirus pandemic and Russia’s invasion of Ukraine.

PRCA Launches Australia Network

PRCA Launches Australia Network

The Public Relations and Communications Association Asia Pacific (PRCA APAC) has announced the launch of its PRCA APAC: Australia Network.

WE Communications builds out corporate offering with Hopscotch Consulting acquisition

WE Communications builds out corporate offering with Hopscotch Consulting acquisition

WE Communications (WE), a global independent integrated communications agency, has acquired social impact and behaviour change agency, Hopscotch Consulting. This acquisition further accelerates WE’s capabilities in advising brands to take bold action on social and economic issues and matters of brand reputation and responsible governance.

Assessing emotional states and intensity in a text

Assessing emotional states and intensity in a text

That what we read in our feeds triggers emotions is nothing new. But what kind of emotions and how intense are they? And what impact could this have on the media climate? Mynewsdesk is evaluating the possibilities of using AI within the communications industry.

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Welcome to PRCA!

The PRCA is the world’s largest professional PR association, representing more than 35,000 PR professionals in 82 countries worldwide. Our mission is to create a more professional, ethical, and prosperous global PR industry.

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