Press release -
ICCO welcomes the United PR Association of Ukraine as a member
UPRA – which is comprised of 180 members – was established in response to the Russia’s invasion of Ukraine. Its mission is to bring Ukrainian PR and communications professionals together to inform the world of the truth as it relates to the atrocities committed in Ukraine by the Russian military.
The news follows ICCO’s suspension of the Russian PR association – the Association of Consulting Companies in the Field of Public Relations (AKOS) – following Russia’s flagrant violation of international law.
ICCO was founded and operates on the principles of truth, trust and integrity. ICCO stands firmly with Ukraine and the defence of its sovereignty, and condemns the crimes committed by the Russian Government.
ICCO President, Nitin Mantri, commented:
“We are thrilled to have the United PR Association of Ukraine in the ICCO family as a full member. ICCO has vociferously condemned Russia’s invasion of Ukraine and expressed unwavering support to the people of Ukraine. Now, as the voice of PR professionals and communicators around the world, it is our duty to help the Ukrainian association defeat Russia’s culture of lies, disinformation and propaganda. I am confident that together we will tell the real story and make truth and objectivity accessible to the world.”
Co-founder and Chairman of UPRA, Sergii Bidenko, said:
“In Ukraine, we are already thinking about the future and therefore a formed a national PR association, UPRA. In the United PR Association of Ukraine, we will combine the old school traditional of media relations alongside digital and the new blood of Ukrainian communications to advance the profession together, and with colleagues worldwide.
Sergii Bidenko will take a seat on the ICCO Board of Management representing UPRA.
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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
