Press release -
More than a third of PR leaders ‘Open to 4-day week’
3 out of 10 (29%) of UK communications leaders are interested in trialling a four-day working week with no reduction in pay and a further 8% have already adopted the model, according to new research published by the PRCA and ICCO.
The study – conducted by Question & Retain – follows a recent PRCA MENA study revealing UAE professionals believe they work more efficiently under the new four and a half day working week adopted in UAE.
128 CEOs, Directors, and Department Heads took part in the latest PRCA and ICCO quarterly Confidence Tracker, which assesses market confidence in the global public relations industry.
Market confidence boost
The study reveals impressive levels of confidence amongst PR and communications leaders. The research shows more than two-thirds (72%) of PR agencies and in-house teams globally are hiring and almost nine out of 10 (87%) respondents are ‘confident’ or ‘very confident’ about the future of their organisation – this is a three percentage point rise since the last Confidence Tracker in October 2021.
Download the PRCA and ICCO results.
PRCA Director General and ICCO Chief Executive Francis Ingham MPRCA said:
“The data from our latest Global Confidence Tracker is very encouraging. Market confidence around the world is now higher than at any point since the beginning of the pandemic and the growing confidence is reflected in the number of organisations hiring. The four-day working week is an interesting proposition for agencies and in-house teams, many of whom are looking for creative ways to attract and retain the most talented professionals. The model won’t work for everyone but there are clear benefits for those willing to embrace change.”
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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
