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PRCA announces new Chair and members of the Equity and Inclusion Advisory Board

Press release -

PRCA announces new Chair and members of the Equity and Inclusion Advisory Board

The Public Relations and Communications Association (PRCA) is pleased to announce the appointment of Ishtar Schneider as the new Chair of the Equity and Inclusion Advisory Board (EIAB), along with an outstanding roster of new members dedicated to championing diversity and inclusion within the PR industry.

New EIAB Chair and Members:

*denotes incumbent member

  • Ishtar Schneider, EIAB Chair and Global People, Inclusion & Diversity Communications Lead at Mars Petcare
  • Alexander Clelland, Director at Houston*
  • Caren Davies, Senior Head of Communications at BBC*
  • Rhianna Eligon, Senior Diversity, Equity & Inclusion Manager at Burson
  • Antonia Fagbohun, Senior Consultant at Coldr
  • Victoria Harrison-Cook, Head of Media at Transport for London
  • Amy Hayer, Global Communications Partner - EMEA, USA and Asia Pac at Hanson Search
  • Janita Lakhanpal, Director of Business Development at Ketchum UK
  • Andy Lane, Deputy Managing Director - UK & Ireland at Instinctif Partners*
  • Kuldeep Mehmi, Associate Director, B2B Cross Border Communications at Savills*
  • Anushka Mathew, Mobility Communications Manager, Europe at Ford Motor Company*
  • Alex Pearse, Executive Director at Golin
  • Michael Phillips, Head of Communications at Havas Media Network UK
  • Kaj Sahota, Business Director at Ogilvy UK*
  • Edward Tan, Account Director, Marketing Communications at 5654 & Company
  • Ethan Tuxford, Director, Brand & Head of Edelman EQUAL UK
  • Mark Wainwright, Digital Director at Headland*
  • Mary Whenman, Director, Group Communications at British Business Bank

The PRCA Equity & Inclusion Advisory Board (EIAB) is committed to setting benchmarks and defining excellence in equity and inclusion within the PR industry. By fostering a truly inclusive industry, the EIAB seeks to enhance visible representation across all sectors and disciplines, reflecting the diverse societies we serve.

The EIAB will engage in collaborative efforts, forming partnerships and supporting agencies, organizations, and individuals who are already excelling in equity and inclusion initiatives – and look for opportunities to accelerate industry-wide progress towards a more diverse and inclusive industry where people from all backgrounds and walks of life can thrive. This approach ensures a focused and efficient use of resources, avoiding duplication and maximizing the impact of volunteer efforts.

All EIAB initiatives will be guided by the principle of intersectionality, ensuring regional representation and diverse perspectives in every aspect of its work. Two additional workstreams have been added in 2024 – one which will focus on age and a multigenerational workforce as well as a newly refreshed LGBTQIA+ workstream (previously a stand-alone PRCA group).

Key Workstreams:

  • Gender
  • Social Mobility
  • Neurodiversity/Mental Health
  • Disability
  • Age/Multigenerational Workforce

Ishtar Schneider, EIAB Chair said:

“We know that diversity within the PR and communications industry still doesn’t accurately reflect the society we live in. The difference is that today people and organisations can no longer say they don’t know better. Ensuring diversity of thought and experience is critical to everything we do from how we recruit, retain and support our talent to how we produce effective and impactful work that truly speaks to the audiences we want to reach. We are thrilled to welcome so many inspiring new members to the PRCA Equity Inclusion Advisory Board. They each bring a wealth of professional and intersectional lived experiences to the table. I’m looking forward to seeing how we can collectively build on previous progress and help build an industry as open as we know it can and should be.”



The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

Representing 35,000 PR professionals in 82 countries worldwide, we are a global advocate for excellence in public relations. Our teams across Europe, the Middle-East and Asia-Pacific work with professionals around the world to co-ordinate our operations across six continents.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.

We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).


Gabriela Weiss

Gabriela Weiss

Press contact Communications Manager +44 (0) 207 233 6026

Welcome to PRCA!

The PRCA is the world’s largest professional PR association, representing more than 35,000 PR professionals in 82 countries worldwide. Our mission is to create a more professional, ethical, and prosperous global PR industry.


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