PRCA announces strategic partnership with OnePoll to advance data-driven PR

The Public Relations and Communications Association (PRCA) UK has announced OnePoll as its new preferred research partner.

This strategic collaboration comes as part of Statistics Awareness Month and highlights PRCA’s commitment to championing best practices in research-led PR, equipping members with high-quality insights to inform and enhance their campaigns.

As part of this collaboration, OnePoll will:

• Deliver thought leadership sessions on best practices in research for PR professionals.
• Offer exclusive access to research-driven insights through blogs, case studies, and industry reports.
• Support PRCA-led research initiatives, including the PR and Communications Census and the Digital PR Report.
• Take a leading role in PRCA’s Research Group, driving conversations around standards and innovation in the field.

To mark the collaboration, OnePoll is offering PRCA members an exclusive deal on international research. For all international projects valued at £15,000 or more, members will receive free UK news story distribution. For further details and terms, visit: https://info.72point.com/opxprcatsandcs.

PRCA Interim CEO Sarah Waddington CBE said:

"Credibility is at the heart of successful PR, and research is fundamental to achieving this. We’re thrilled to welcome OnePoll as our Preferred Research Partner and look forward to working together to help our members strengthen their work on data-driven storytelling."

Director of Research Operations of OnePoll Louise Care said:

"We're passionate about the power of research to enhance storytelling and amplify PR campaigns. This partnership cements OnePoll’s role in supporting PRCA members with actionable insights and robust data to shape the narratives of tomorrow."