PRCA confirm line-up for innovative two-stage conference

PRCA have confirmed the speakers for their conference in London on 12 September 2024. The conference brings together the previous PRCA UK Conference and PRCA Public Affairs Conference into a double event, with two stages but a single ticket that allows delegates to curate their own path through the day.

Delegates will hear from organisations including Burson, Golin, IMPRESS, Intel, Luther Pendragon, the Ministry of Justice, the New Statesman, Ocado and many more. Topics include public affairs and the new government, AI, the future of audiences, reputation and crisis management.

James Hewes, PRCA chief executive, called the event a ‘must visit’. He said: ‘With a new government, new technology, new pressures and new opportunities, this conference is ideal for all public relations and public affairs professionals who want perspective, inspiration and concrete ideas. We look forward to welcoming our industry to this blend of speakers and opportunities. It promises to be a day to connect – with ideas and with each other.’

With a 40% discount for PRCA members and further offers for teams and charities, the conference aims to be affordable for the whole industry. For individual tickets go HERE and for discounted tickets drop the events team an email: events@prca.org.uk

Conference sessions include:

• A keynote by Simon Whitehead, the CEO of Burson, the newly-formed and world’s largest PR agency
• Understanding the news media consumer of the future - Aled John, FT Strategies
• Data Dynamics: Leveraging emotion to enhance strategic communication - Peter Warner, Golin
• Culture wars: Mastering crisis communication in a polarised world – Ben Frankel, Luther Pendragon; Alexis Harding, International SOS; Mark Lowe, Third City
• What in-house teams want from agencies – Jerina Hardy, Müller UK and Ireland; Zoe Melarky, Ocado
• People Power: How the Ministry of Justice transformed engagement for staff changing lives in prisons – Sara Turner, Ministry of Justice
• Strategies for Engaging Government – Theo Bertram, Social Market Foundation; Kate Forrester, APCO; Sean Kemp, Hanbury Strategy; John McTernan, Burson
• People and Algorithms: storytelling, engagement and attention in the AI age – Fran Ashcroft, Intel; Effie Kanyua, LILA Assistant and We are Warriors PR; Anna Rashid, Tangerine Communications
• Transparent Transcripts: AI and ethics in communication – Lexie Kirkconnell-Kawana, IMPRESS, Stephen Waddington, Wadds Inc; Sanjiv Winayak, Milk and Honey
• Advising Diversity: the vital role of PRCA’s Race and Ethnicity Board in addressing DEI challenges in an often-polarised world – Barbara Phillips, PRCA REEB
• Pitch Forward: Enhancing efficiency and transparency in PR pitches – Natan Edelsburg, Muck Rack
• Cut-through: the future of brand storytelling – Ellie Snell, Imagine Cruising; Christian Ruland, River Group
• Holding up a mirror to cricket – Kamiqua Pearce, Coldr
• How Socially Mobile can help you – Sarah Waddington CBE, Socially Mobile
• Why authenticity is storytelling and community-building gold – Sam Baker, The Shift
• Life in the Devolved Nations – Shayoni Lynn, Lynn
• How to use the power of podcasts to extend brand reach - Chris Stone, New Statesman
• What’s next for the Conservatives? - Tara Singh, Bursons
• Responsible communications: how positive engagement aids teen mental health – Richard Evens, Molly Rose Foundation

The Conference is sponsored by 3Gem, CARMA, Notified, Polpeo and Reuben Sinclair