Press release -
PRCA DARE Awards 2024 Scotland winners announced
Last night, the PRCA DARE Awards Scotland ceremony was held at the Glasgow Marriott Hotel, honouring the outstanding PR and communications professionals. This year's edition of the awards is headline sponsored by 3Gem with additional sponsorship by Carma and Reuben Sinclair.
We are proud to acknowledge the remarkable accomplishments of these individuals and teams.
Scotland winners and highly commended finalists:
B2B Award sponsored by 3Gem
Holyrood PR
Delivering a SPA makeover to make procurement attractive
Charity/Not for Profit Award
Highly Commended
Weber Shandwick x Royal Society of Chemistry
PFAS – turning the microscope on our troubled waters
Winner
Story Shop
My Name'5 Doddie Foundation
Consumer Relations Award sponsored by 3Gem
Highly Commended
Hot Tin Roof
Story Learning - why cybersecurity matters to primary 1s
Winner
Muckle Media
Popeyes: Bringing the Popeyes Hype to Scotland
Digital and Social Media Award
Highly Commended
Weber Shandwick
Talking Sh*t for DulcoLax
Winner
Holyrood PR
Scotland’s fishing fightback
Diversity and Inclusion Award
Holyrood PR
A full spectrum of reputation support, with LGBT Youth Scotland
Event/Launch of the Year
Highly Commended
Muckle Media
Popeyes: Bringing the Popeyes Hype to Scotland
Winner
3x1 Group
Castle of Light: Conjuring up a magical campaign
Integrated Campaign of the Year Award sponsored by CARMA
Weber Shandwick
Talking Sh*t for DulcoLax
Low Budget Campaign Award
Hot Tin Roof
Rallying volunteers to crack ME’s generic code
Media Relations Award sponsored by CARMA
Highly Commended
Muckle Media
Loch Ness Centre - Nessie or Nonsense
Winner
Weber Shandwick x Royal Society of Chemistry
Chemistry’s storm in a (salty) teacup
Public Sector Award
Pagoda PR
Adding PR Pedal Power for Cycling Scotland
Purpose Award
LUX & Zero Waste Scotland
The CAN-paign
Rising Star of the Year
Lucy Donaldson
Spey
In-house Team of the Year
Argyll and Bute Council
Team Culture and Community Award
Muckle Media
Small Consultancy of the Year
Beeline PR
Medium Consultancy of the Year
Spey
Large Consultancy of the Year
Highly Commended
Grayling
Winner
Muckle Media
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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
Representing 35,000 PR professionals in 82 countries worldwide, we are a global advocate for excellence in public relations. Our teams across Europe, the Middle-East and Asia-Pacific work with professionals around the world to co-ordinate our operations across six continents.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
