Press release -
PRCA DARE Awards 2025 Scotland winners announced
Last night, the PRCA DARE Awards Scotland ceremony was held at The InterContinental Edinburgh honouring the outstanding PR and communications professionals. This year's edition of the awards is sponsored by OnePoll, Carma and Reuben Sinclair.
We are proud to acknowledge the remarkable accomplishments of these individuals and teams.
Scotland winners:
B2B Award
Hot Tin Roof
Reframing Robotics: From Science Fiction to Real Life
Charity/Not for Profit Award
Highly Commended:
Holyrood PR
Saving Scotland’s only dedicated special needs college
Winner:
Story Shop
Weir in this Together
Best Use of Data and Analytics sponsored by CARMA
Police Scotland
Police Officer Recruitment Campaign – A job like no other NO OTHER.
Consumer Relations Award
Weber Shandwick
Voice of the Nation
Digital and Social Media Award
Police Scotland
Couples Questions: Tackling coercive control with the TikTok generation
Diversity, Inclusion, and Purpose Award
Spey
A vehicle for change: taking Galloway cheddar and FareShare UK on a Scottish roadtrip
Event/ Launch of the Year Award
Hot Tin Roof
Turning a Scottish product launch into global news
Integrated Campaign of the Year Award sponsored by OnePoll
Highly Commended:
Holyrood PR
Pride in the Seas
Winner:
Story Shop
Mossgiel Crowdfunding Campaign
Low Budget Campaign Award
Highly Commended:
Forever Edinburgh x BIG Partnership
Edinburgh Gets Taylored
Winner:
Muckle Media
The quest to find Nessie whether big or small
Media Relations Award sponsored by CARMA
Hot Tin Roof
The Internet of Tomorrow
Public Sector Award
Highly Commended:
3x1
SLIC: protecting Scotland’s public libraries
Winner:
Police Scotland
Sneaky Peek - Pulling back the curtain on online child sexual abuse and exploitation
Rising Star of the Year Award
Olivia Messina
Muckle Media
Medium Consultancy of the Year
Story Shop
Large Consultancy of the Year sponsored by OnePoll
Highly Commended:
3x1
Winner:
Muckle Media
Team Culture and Community Award
Muckle Media
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The Public Relations and Communications Association (PRCA) is the trade association for the public relations, public affairs and communications industry. We provide the space in which our members, from all corners of the world, come together to forge a dynamic, forward-thinking, and influential community. We are committed to advancing the field of PR and championing the vital role it plays in our rapidly evolving world.
We are the heartbeat of an industry that shapes perceptions, drives narratives, and fuels communication on a global scale.