Press release -
PRCA emphasises the value of Communications and PR professionals amidst Belfast City Council's hiring of a Communications Director
PRCA Managing Director Renna Markson said:
"Belfast City Council spends £240 million each year providing public services. A communications director helps make sure the council gets the best possible return for that money, by ensuring that the council listens to and understands the needs of Belfast residents and that those residents know about and can make full use of council services. The focus on tourism will mean extra demand for Belfast’s hospitality industry and a boost for Northern Ireland’s private sector. These measures alone should, if the candidate is successful, mean a return on the council’s investment far and above the reported salary. Salaries in public services are always and rightly under scrutiny, but no one is helped by lazy headlines that misrepresent the work of communications teams.
"A communications director can earn considerably more at a private sector company of similar turnover, because more and more organisations understand the value of communication for ensuring transparency, trust and long-term sustainability."
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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
Representing 35,000 PR professionals in 82 countries worldwide, we are a global advocate for excellence in public relations. Our teams across Europe, the Middle-East and Asia-Pacific work with professionals around the world to co-ordinate our operations across six continents.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
