Press release -
PRCA launches Global PR Ethics Survey
The PRCA Global Ethics Council has launched a first-of-its-kind global research project, in partnership with Washington D.C.-based Ethics & Compliance Initiative, to examine the state of ethics and compliance in Public Relations (PR) and communications across the world.
The global survey, based on ECI’s long-standing Global Business Ethics Survey® (GBES®), seeks to measure key ethics outcomes including, the amount and types of workplace misconduct observed by PR practitioners, and the frequency of retaliation experienced as a result of reporting the misconduct.
The PRCA Global Ethics Council will use the findings to paint a clear picture on global attitudes towards workplace ethics and the potential roadblocks to engaging in ethical practice. The findings will also inform recommendations on how the industry should handle unethical requests and mandates from management and clients.
Take the Global Business Ethics Survey® (GBES®) for the Public Relations Industry here. Survey closes on 30th September at 23:59 BST.
PRCA Global Ethics Council Co-Chair Mary Beth West FPRCA, said:
“The PRCA Ethics Council is proud to partner with ECI for this unprecedented study of ethics issues confronting industry practitioners working at all levels and sectors of the industry. The depth and breadth of data we anticipate receiving will help the PRCA Ethics Council develop more specific guidance and advocacy tied to real-world ethics challenges and pressure points.”
ECI Vice President, Research & Analytics, Evren Esen, said:
“ECI is honoured to collaborate with the PRCA Ethics Council on this study. Including perspectives of PR industry practitioners in ECI’s body of existing research will expand our insight on industry specific ethics trends.”
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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
