Press release -
PRCA launches survey for the 2024 UK Census to address industry challenges
The Public Relations and Communications Association (PRCA) today launches its 2024 UK Census, to measure key attributes of the PR and communications industry and assess its key challenges and opportunities. The survey will cover a broad range of topics, providing insight into the industry’s size, scale and output, and will measure characteristics into the industry’s workforce, including practitioners’ social status, equality, diversity and inclusion, and issues affecting staff retention.
Key areas of focus:
- Size, scale, and scope of the industry: The survey will provide a detailed analysis of the size, scale, and scope of the PR and communications industry, highlighting its current impact and future potential.
- Current issues facing PR practitioners: The study will address key issues and challenges currently faced by PR professionals, setting the agenda for the direction of the profession in the coming years.
- Social status: The survey will explore the social mobility of professionals within the industry, providing data on socio-economic backgrounds and how they impact career progression.
- Gender pay gap: Building on previous findings, the survey will delve deeper into gender disparities in pay, aiming to highlight progress and areas still needing improvement.
- Diversity and inclusion: An assessment of diversity across all levels, the survey will measure representation of ethnic minorities, LGBTQ+ communities, and people with disabilities.
- Neurodiversity: The census will include a focus on neurodiversity, aiming to uncover how the industry can better support neurodivergent professionals and foster an inclusive working environment.
- Staff retention: Understanding what drives retention and turnover will be essential for shaping future industry standards and creating supportive workplaces.
PRCA CEO James Hewes said:
“The 2024 UK Census sets the agenda for our industry. By gathering detailed data on the key challenges we face, we can tackle issues holding the industry back, and advocate for real, actionable change. We urge all PR and communications professionals to participate in the survey and make their voices heard.
“The census will provide industry leaders, policymakers, and practitioners with the insights needed to drive meaningful change and address the most pressing challenges facing the PR and communications sector. We urge our colleagues throughout the industry to fill it in and pass it on, so we have the most robust data possible.”
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The Public Relations and Communications Association (PRCA) is the trade association for the public relations, public affairs and communications industry. We provide the space in which our members, from all corners of the world, come together to forge a dynamic, forward-thinking, and influential community. We are committed to advancing the field of PR and championing the vital role it plays in our rapidly evolving world.
We are the heartbeat of an industry that shapes perceptions, drives narratives, and fuels communication on a global scale.
