PRCA supports launch of awards recognising top independent PR practitioners

The Public Relations and Communications Association (PRCA) is proud to support the launch of The Independent Impact 50, a new awards programme celebrating the achievements of the PR industry’s most influential and impactful independent practitioners.

Founded by leading independent practitioners and PRCA members Rod Cartwright FPRCA and Nigel Sarbutts CMPRCA, these awards will evaluate PR professionals’ campaign work while showcasing independent practitioners who demonstrate exceptional client impact, industry contributions, and a steadfast commitment to raising professional standards.

The inaugural Independent Impact 50 will be selected by a panel of judges, representing major brands, professional bodies, independent practice, and other key industry stakeholders.

The submission deadline is midnight on 10 January 2025 and entry is free via https://theimpact50.com/

PRCA Director of External and Public Affairs, Richard Fernandez, who is on the judging panel, said:

“The PRCA is pleased to support the Independent Impact 50. This excellent initiative spotlights professional practice of unusual effectiveness, but it also champions people whose contribution to our industry goes beyond their work on campaigns.”

The PR Cavalry founder, Nigel Sarbutts said:

“Some independents are the most influential people in the industry because their impact is down to them alone – not the fame of their employer – but other awards and lists overlook them. There is a clear gap to fill and we are delighted to do so.”

Rod Cartwright, founder of Rod Cartwright Consulting said:

“For far too long, we have failed to cast a spotlight on the countless individual practitioners who have changed how the industry thinks about major issues like diversity and inclusion or who raise others up and drive our profession forward. The Independent Impact 50 will be the benchmark for how one person can effect real change.”