Press release -
PRCA welcomes BF media as new member
The Public Relations and Communications Association (PRCA) has today announced broadcast PR agency, BF media, as its latest corporate member.
Founded in 2021 by Safi Zisman, BF media offers strategic broadcast consultancy with services including international & domestic broadcast relations, research, and podcast production. The agency prioritises recruiting talent from diverse social and cultural backgrounds and has a commitment to working with at least one charitable organisation on a pro-bono basis each year.
PRCA Director General, Francis Ingham MPRCA, said:
“Broadcast remains the most powerful medium for storytelling. This belief has underpinned BF media’s impressive growth since launching in 2021.
They share our determination to change the industry for the better, especially in regards to fostering a more diverse and equitable workforce. And so it’s a pleasure to welcome BF media as a PRCA member and we look forward to supporting their continued growth over the coming years.”
BF media founder, Safi Zisman MP, said:
“We are a broadcast first agency because that’s what we believe in. Broadcast should always come first when devising your communications strategy. If your story lands as a TV or radio interview, the rest of the media will follow. The opposite isn’t true, and with viewing and listening figures booming, it means broadcast is undoubtedly the most cost-effective yet high-impact way you can reach your intended audiences.
We’re excited to join the PRCA and bring its high standards to everything we do as an
organisation. Just like the PRCA, we are passionate about developing talent, so can’t wait for our young team to maximise BF media’s membership and help advance their careers in the communications industry.”
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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
