Press release -
Razor wins PRCA Africa Next Generation PR World Cup 2023 Africa Qualifier
We are excited to announce PR agency Razor as the winner of the PRCA Africa Next Generation PR World Cup 2023, Africa's qualifying round for the ICCO Next Generation PR World Cup.
The PRCA Next Generation PR World Cup is a platform that spotlights up-and-coming PR talents, challenging them to craft captivating campaigns under a tight time limit. This year, PRCA Africa partnered with the Bluemind Foundation, a charity that closely aligns with PRCA's mission to prioritise and support mental health within the PR industry. The Bluemind Foundation is dedicated to spearheading a movement that strongly resonates with our values. They are on a mission to eliminate the stigma surrounding mental health across Africa and are actively working to make mental health care accessible to every individual on the continent.
The competition tasked participating teams with developing a campaign that embraced the Bluemind Foundation's Coojali initiative, targeted at the youth across the continent.
Team Razor, consisting of David Gyampo and Zahra Fridie, will now represent South Africa on the global stage at the ICCO Next Generation PR World Cup. It's a remarkable achievement, and we're excited to see their creativity shine internationally.
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
Representing 35,000 PR professionals in 82 countries worldwide, we are a global advocate for excellence in public relations. Our teams across Europe, the Middle-East and Asia-Pacific work with professionals around the world to co-ordinate our operations across six continents.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).