Press release -
Ready10 wins PRCA Next Generation PR World Cup 2023 UK Qualifier
We are thrilled to announce communications agency Ready10 as the winner of the PRCA Next Generation PR World Cup 2023, the UK's qualifier for the ICCO Next Generation PR World Cup.
The PRCA Next Generation PR World Cup serves as a platform for emerging PR talents to showcase their capabilities by crafting compelling campaigns within a time constraint.
This year's challenge tasked the participating teams with creating a campaign that embraced the vision of Marie Curie, a leading charity supporting individuals living with terminal illnesses. The winning campaign, "Living Obituaries," celebrates the lives of terminally ill individuals, highlighting the care, comfort, and joy surrounding them while they are still with us.
Ready10 will now represent the UK on an international stage at the global ICCO Next Generation PR World Cup.
Dana Hanna, Senior Creative Strategist at Ready10, said:
"We are beyond excited about our UK win and incredibly proud of the work we produced. Looking forward to competing in the next stage."
Jack Everley, Account Director at Ready10, said:
"Really proud that we've won and get to represent the UK at this year's World Cup. Onto the next stage, it's coming home!"
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
Representing 35,000 PR professionals in 82 countries worldwide, we are a global advocate for excellence in public relations. Our teams across Europe, the Middle-East and Asia-Pacific work with professionals around the world to co-ordinate our operations across six continents.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).