Story writes next chapter with new leadership team

- First employee steps up as Deputy MD while ITV News editor joins as COO.
- Investment in new creative services as agency eyes expansion

Story Comms is stepping boldly into its next chapter with the appointment of a new leadership team.

Sophie Drake, the agency’s first ever employee, joins the Board as Deputy Managing Director while former ITV News editor Tom Lowe joins as Chief Operating Officer.

Story helps clients tear off the corporate mask with genuine storytelling that makes people stop, think and change. The firm, founded by MD Amanda Lowe, has racked up an impressive client roster of international, national and regional brands including National Highways, Berkeley Group, global property firm Goodman, EY and IM Group’s Spitfire Homes.

“Story has evolved at speed over the last two years - it's been quite the ride. While a definite challenge, Covid put a rocket on many of our plans for new services and growth. We’ve buckled down, put in the work, invested in our team and now, we’re ready to go.”

“Sophie and Tom are pure fire. They both have a passion for storytelling done right and an ability to make the seemingly impossible happen. I’m excited for them to make their mark and help take Story to the next level,” said Amanda Lowe, founder and managing director.

Tom Lowe, a former editor with ITV News, will be drawing on more than 20 years in broadcast news to build Story’s video and content services. As COO, Lowe will also lead the firm’s operations as it looks for expansion opportunities.

“The ability to tell a story in a way that makes people feel something is increasingly rare. I know firsthand from being on the other side as a journalist that Story does that and I’m looking forward to working with the team to build the agency’s DNA into a broader range of services.” said Tom Lowe.

In addition to Lowe, Sophie Drake, Story’s first ever employee and current PRWeek UK 30 Under 30, has been promoted to Deputy Managing Director, taking ownership of the firm’s client service, standards and growth.

"Since day one, Story's been on a mission to strip the BS out of PR. Almost eight years on and this hasn't changed. If anything, the last few years have made the human aspect of comms and strong storytelling more important. We’ve never been more confident in our proposition. This next bit is where things get really tasty, and I can’t wait.” added Sophie Drake.

Amanda Lowe, the agency’s founder, remains as managing director overseeing strategic client work, the management team and future opportunities. Industry stalwart and leader, Stephen Waddington, completes Story’s Board as counsel, innovation and growth advisor.

The agency, which marks its eight birthday this year, has experienced threefold growth in its content and film offering in the last 12 months. The firm has also welcomed a string of hires, including tech specialist Michael Grass as Associate Director, capitalising on the increased demand for its services.