Press release -
The PR industry and Climate Misinformation: PRCA & Opinium to revisit climate study
The Public Relations and Communications Association (PRCA) Climate Misinformation Strategy Group will launch a second research exploring the industry’s role in the climate crisis next week in partnership with Opinium.
Last year’s study revealed a fifth of PR professionals felt nervous about entering the climate crisis debate, while 60% believed their clients were too eager to communicate on climate issues without taking any action.
The new study will examine PR’s role in the climate crisis and spotlight changes in attitudes and behaviours during a year in which COP26 and climate issues prompted more organisations than ever to engage with the debate.
For the first time, the research will also reveal what agencies and organisations are doing internally to tackle climate change.
PRCA Climate Misinformation Strategy Group Chair John Brown FPRCA said:
"The latest IPCC report outlined what we need to do in order to avoid a future that feels both unimaginable and worryingly close. It's clear from the actions provided, communications plays a significant role in addressing the challenge, both in what we’re communicating as ethical practitioners, but also in our role as a strategic advisor.
“That's why we're asking each PR and communication professional to complete this survey and be vulnerable about what they don't know, yet clear about what they want to achieve, so that as an industry we can improve our knowledge and commit to the right action."
All PRCA members will receive an email from Opinium on Monday 9th May, inviting them to complete the short survey.
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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
