Press release -
Web3, NFTs, community management? – PRCA launches study to explore what’s next in Digital PR
The Public Relations and Communications Association (PRCA) has launched its ninth annual 2022 Digital PR Report examining the growth of digital PR and communications across all sectors.
The study – carried out by 3Gem – will provide a comprehensive overview of the trends and attitudes towards digital PR, including the extent of investment in Web3, NFTs, community management, and Augmented Reality.
Take the survey here for the chance to win a £100 Amazon voucher.
Brand Strategy Consultant and Co-Chair PRCA Digital Group Candace Kuss CMPRCA said:
“Grace Hopper, the pioneering computer scientist, said that ‘One accurate measurement is worth a thousand expert opinions.’ So when I’m asked about the importance of digital in PR, I look to research reports like the PRCA’s Digital Survey. Now in its ninth year, it tracks the use of tech platforms in brand communication from both the agency and client-side. Always interesting, often surprising, the results give us useful facts on a topic that continues to be debated in the industry.
“Please add your own company’s input to the data being collected now for 2022. The PRCA needs your help as together we seek ‘self-knowledge through self-tracking.’ Is there a difference between Digital PR and PR in general? Should there be? Let’s have that debate over a glass of wine when the survey results are launched later this year.”
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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
