Press release -
World’s largest professional PR association launch second annual LATAM Census
The Public Relations and Communications Association (PRCA) Americas has launched its second annual LATAM PR and Communications Census.
The flagship study, conducted by 3Gem Research, will gather demographic data on the industry and investigate issues including mental health and workplace culture, diversity and inclusion practices, and the future of the workplace.
The survey follows the launch of PRCA’s first LATAM Board in April, and new creativity in PR training courses in Spanish.
The survey takes a few minutes to complete and all responses will remain anonymous.
PRCA International Director Melissa Cannon MPRCA said:
“Our LATAM Census is an opportunity for us to gather in-depth analysis on how the industry is really tracking and to inform our new Board’s policy priorities moving forward. The industry is vibrant and growing in so many LATAM countries, but we also know there’s a lot of work to be done to position PR as a vital function in every boardroom.”
The survey is available in English, Spanish, and Portuguese. Take the survey here.
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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
