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Are you writing for robots or humans?

Are you writing for robots or humans?

If someone asks you if you are writing content for robots, your natural response would probably be: Robots? No, I’m writing for journalists and my other fellow humans.

New report reveals how recession is changing marketing

New report reveals how recession is changing marketing

TEAM LEWIS, the global marketing agency, today launched its 5th annual Global Marketing Engagement Index™. The report analyzes the top 300 companies from the Forbes Global 2000 list using a proprietary methodology, the Marketing Engagement Tracker (MET). This study looks at how effectively the top brands are connecting with their audiences.

BCW Global star duo win UK PRCA Next Generation PR World Cup

BCW Global star duo win UK PRCA Next Generation PR World Cup

The PRCA is pleased to announce that Olivia Rawal and Fiona Baird from BCW Global have won the UK PRCA Next Generation PR World Cup competition for their ‘1 in 1’ campaign. The duo will go on to represent the UK at the International ICCO Next Generation PR World Cup 2022.

PRCA to conduct comprehensive governance review

PRCA to conduct comprehensive governance review

Following a decade of growth and diversification, the Board of the Public Relations and Communications Association (PRCA) is to conduct a comprehensive governance review to assess the strength of its policies, procedures, and professional frameworks.

Value of PR

Business Leaders’ Perception of PR & Communications Soars

The Public Relations and Communications Association (PRCA), the world’s largest and most influential PR professional body, has today published a new study that highlights the important role communications teams played in helping businesses navigate through the uncertainty of the last two years, including Brexit, the Coronavirus pandemic and Russia’s invasion of Ukraine.

PRCA Launches Australia Network

PRCA Launches Australia Network

The Public Relations and Communications Association Asia Pacific (PRCA APAC) has announced the launch of its PRCA APAC: Australia Network.

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Welcome to PRCA!

The PRCA is the world’s largest professional PR association, representing more than 35,000 PR professionals in 82 countries worldwide. Our mission is to create a more professional, ethical, and prosperous global PR industry.

PRCA

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