One in four (25%) of PR leaders say they will never use AI tools, such as ChatGPT, according to the latest PRCA and ICCO Confidence Tracker published today.
Professionals from racially diverse background at greater risk of redundancies, debt and a mental health emergency.
The Public Relations and Communications Association (PRCA) has published the results of its first U.S. PR and Communications Census, revealing a thriving industry delivering greater value than ever for organizations and society.
The Public Relations and Communications Association (PRCA), the world’s largest and most influential PR professional body, has today published a new study that highlights the important role communications teams played in helping businesses navigate through the uncertainty of the last two years, including Brexit, the Coronavirus pandemic and Russia’s invasion of Ukraine.
The launch of the second annual research report from the PRCA Climate Misinformation Strategy Group and Opinium reveals an industry increasingly confident in its ability to guide organisations towards meaningful action on climate issues.
Six in ten (60%) UK PR professionals say they will boycott companies with Russian links for the foreseeable future, according to new PRCA research.
More than two-thirds (67%) of PR agencies around the world are increasing salaries to help staff meet the rising cost of living, according to the latest PRCA ICCO Confidence Tracker research published today.
The Public Relations and Communications Association (PRCA) Climate Misinformation Strategy Group will launch a second research exploring the industry’s role in the climate crisis next week in partnership with Opinium.
Half (50%) of client budgets increased last year as the PR agency sector adapted to the pandemic, according to the PRCA’s 2022 Agency Barometer Report.
The majority (67%) of African PR professionals believe the reputation of PR in business and society has improved since the beginning of the pandemic, according to PRCA Africa’s inaugural research.
The inaugural PRCA U.S. Census in collaboration with the USC Annenberg Center for Public Relations and PRWeek is now live.
3 out of 10 (29%) of UK communications leaders are interested in trialling a four-day working week with no reduction in pay and a further 8% have already adopted the model, according to new research published by the PRCA and ICCO.
The Public Relations and Communications Association (PRCA) has launched its ninth annual 2022 Digital PR Report examining the growth of digital PR and communications across all sectors.
The Public Relations and Communications Association (PRCA) Africa has launched its inaugural study examining the state of the PR and communications industry in Africa.
The average UK PR agency does 27 new business pitches every year, clocking up 1,674 hours, and £11,000 in costs.
The Public Relations and Communications Association (PRCA) has published the results of its flagship annual UK PR and Communications Census, showing that the industry has roared back.
The PRCA is the world’s largest professional PR association, representing more than 35,000 PR professionals in 82 countries worldwide. Our mission is to create a more professional, ethical, and prosperous global PR industry.
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